Mat McDonald - Copywriter

Cover Letter

Dear Potential Employer,

I'm not very good at math. The first challenge I ever encountered was at age 13. Before that, school was a hobby to me. The moment I enrolled in Algebra, my life changed forever. What followed my first challenge was my first failure. I could not wrap my head around having to work harder than my peers just to keep up. While in summer school, repenting for my sins, I looked back and tried to understand where I went wrong. I had to admit to myself I was far more arrogant than intelligent. Innate ability would no longer be enough.

This was the first time I actually had to learn something the “hard way” and a new found work ethic followed. After that, I knew what it took to keep moving forward. My constant lack of understanding in mathematics is how my mind grew. I also learned how to ask for help from people that constantly made me feel humble. When you feel stupid something amazing is taking place. Live in the moment, absorb it and learn.

I've written about 10 different versions of my cover page. One version tells of a person motivated by numbers, charts and acronyms. Another proclaims to the world I'm someone far different from the person before you today, via personal growth. Not a single version ever mentioned my lack of mechanical skills. Despite my ineptness, in the interview, I'll proclaim I can do anything, but that's a lie. If my car broke down, the confident applicant before you would transform into a desperate fool. If my car breaks I must seek the help of people I regard as brilliant. Yet again, I am humbled.

Of course, I'm not totally inept. I know where I shine. The great thing about any creative endeavor is all that matters is the result. No one really cares how you got to the answer and they never ask to show your work. The math problem has only one solution. When a car must be serviced there's no abstract remedy. There's only one way to fix it, logic is king. There is no option in the solution; you simply must know the answer. Beyond the analytical, the creative can only produce when the journey is taken with an uncertain destination.

We accumulate facts, copy points and promises, and then we make it all seem human. Despite what college professors tell you, achieving this symphony is next to impossible. It takes someone that can assemble something that doesn't exist, without a manual and the result must be a union of art and commerce. It's like mixing science and religion, but it offends no one and must captivate all. Some would think achieving this task is impossible. It’s as if we’re beaten before we even start. I disagree.

I get up early and I stay up late. The volatile and turbulent business climate we must exist in requires dedicated people. If you’d like to include me in your creative endeavor feel free to call anytime. (469-426-5660)

+vibes,

Mat McDonald

matmcd@gmail.com

RESUME

Mat McDonald

21 Chelsea Dr. Fort Worth, TX 76134 (469)426-5660

“It is better to have a permanent income than to be fascinating.” – Oscar Wilde

Employment History/Experience

Hahnfeld Hoffer Stanford

Marketing Coordinator, February 2013 to July 2013
Clients and Accounts: CarterBlood Care, ACH Child Services, Texas Christian University, South Methodist University, Fort Worth Christian School, University of North Texas, Waco Convention Center, Shale Oil Exploration, Weir Oil & Gas,

Duties:
Web Content

Social Media Content
Blog
Direct Mail
Print
Signage
Data Management

For reference contact Andrea Harington (817) 291 9171

AKB Creative
Freelance Copywriter, August 2010 to January 2013
Clients and Accounts: Grapevine Grape fest, Central Texas Dachshund Rescue - Austin, AFI Dallas

Duties:
Web Content
Print
Signage

For reference contact Huma Wadood @ 972-757-8492

Acme Brick

Freelance Copywriter, November 2012 to February 2013

I wrote content for their new outdoor kitchen equipment, fireplaces and fire pits. I also helped to create new ways to present their products in their 60+ showrooms.

Duties:

Web Content
Print
Signage

For reference contact Jeremy Hargrave @ 214-803-2999

LR Sales

Supervisor/Ground-Level Logistics, July 2009 to February 2013

Clients and Accounts: Tom Thumb, Albertsons, Randal's, Safeway and United Stores

Duties:
Receiving/Sending Product
Warehouse Manager

For reference contact Pam Peveto @ 972-986-6516

Turnstile Inc.

Copywriter, October 2007 to May 2008

Clients and Accounts: Wet n' Wild, Speed Zone, Darling Homes, Raging Waters California Water Parks, Boomers! Amusement Centers, Big Kahuna's Adventure Park, Mountain Creek Water Park, Malibu Race Way, Palace Entertainment

Duties:
Production Estimating
Media Purchasing
Print/Direct Mail
Wrote and Produced TV/Radio
Archiving
Website Maintenance
Website Content

For reference contact Kim Schweidel @ 214-210-5980

Monday Morning Creative Group Inc.

Intern/Copywriter, September 2006-January 2007

Clients and Accounts: Transcend Energy Management, SaniJet Home Spa, Sotherby’s Homes

Duties:

Proofreading
Web Content
Quality Assurance

Cover Magazine, Denton, TX

Copywriter/Staff Writer/ January to May 2006 (a semester)

Clients and Accounts: The Mayborn Writer's Conference, Eagle Student Services Center, Denton Taekwondo Academy, North Texas Exes, Voertman's Book Store, Cool Bean's Bar and Grill, Rip Rocks Bar and Grill

Duties: